MìLà
Shopify Platform Advisor · 2+ years
An ongoing senior advisory relationship with a growing brand that already has a team, a stack and a roadmap — and needs someone who knows Shopify deeply enough to help evaluate decisions.
Read the storySelected work
Different problems require different kinds of work.
Gapstow has worked across hundreds of eCommerce stores — sometimes building, sometimes advising, sometimes managing and sometimes stepping into a problem that simply needed to get solved.
The work below represents different ways those relationships can look.
- Strategy
- Fractional Leadership
- Store Management
- Shopify Development
- Migrations
- Systems & Integrations
- Optimization
- Custom Commerce
Case studies
Seven relationships, seven different shapes
ROAM Adventure Co.
Six years across the eCommerce lifecycle
Advisory, a platform migration, site building, a wholesale portal, ongoing store management and development — roughly six years of work that never stayed inside one service category.
Read the storyRackStarz
Better decisions started with better measurement
Tag management, GA4 conversion tracking and pixel work created a foundation trustworthy enough to optimize against — then CRO, merchandising, technical work and a Merchant Center expansion.
Read the storyWulf's Fish
Five years of solving the next problem
Advisory, a migration, site building, store management and extensive custom development — a relationship that moved between strategic, operational and technical work as the business needed.
Read the storyHaven Design Express
Commerce experiences that don't exist out of the box
Built from concept through completion for this art-gallery extension of Haven Home, including artwork visualization and a builder for complete curated furniture sets sold as kits.
Read the storyMTE
The cheapest hour isn't always the cheapest solution
Multiple periods of work across several years — strategy, implementation, troubleshooting, store management and development — with speed, quality and efficiency cited for the returns.
Read the storyBeard Coalition
We've been the agency. We've also been the merchant.
Shawn Moreau co-founded Beard Coalition, helped build the brand and its eCommerce operation, grew the business and ultimately sold it. That experience shapes how Gapstow advises.
Read the storyShorter stories
Not every engagement needs a case study
Some of the most useful work is short, specific or occasional. These entries describe what actually happened — no more than that.
MIL Kimchi
Gapstow stepped into a development project that had been poorly executed and left the brand in a difficult position against a tight timeline. We diagnosed the issues, corrected the work and moved quickly to get the project back on track.
The launch date didn't move. The development project did.
ENKI
An ongoing advisory relationship, referred to Gapstow through ROAM Adventure Co. ENKI reaches out when the Shopify knowledge or capability available internally isn't enough for a particular task.
Sometimes your team just needs backup.
Hawaiian Shaved Ice
A complete site rebuild aligned with new branding, alongside a migration from Turbify — formerly Yahoo's eCommerce platform.
Modernizing more than the storefront.
ConnectFit
A long-term eCommerce advisory relationship, including a Shopify site built to integrate seamlessly with a HubSpot marketing site so customers can move between the two without the transition feeling obvious.
Two platforms. One customer experience.
Yellowcake Shop
A Cleveland-based fashion company. Gapstow performed a full theme redesign, rebuild and optimization.
Copper Cow Coffee
A relationship of roughly four to five years, made up of occasional advisory and occasional development work.
FOUNT Leather
Occasional advisory and occasional development work.
Mighty Swell
A site redesign and launch that introduced the brand to eCommerce, with a highly expressive visual design.
BoomBoom Naturals
Product detail page buildout and optimization.
Traces Oats
Initial store setup, occasional optimization and bundle app implementation. A custom application for bundle and subscription handling is currently in progress.
Range
The capabilities this work draws on
- Strategy
- Fractional Leadership
- Store Management
- Shopify Development
- Migrations
- Systems & Integrations
- Optimization
- Custom Commerce
Most engagements above touch several of these at once. That is usually the point: the problem a brand describes and the problem that needs solving are rarely filed under the same heading.
Also
Selected brands we've worked with
- ROAM Adventure Co.
- Wulf's Fish
- Copper Cow Coffee
- MìLà
- FOUNT
- MTE
- Hawaiian Shaved Ice
- Mighty Swell
- Yellowcake Shop
- ENKI
- MIL Kimchi
- Haven Design Express
- ConnectFit
- BoomBoom Naturals
- Traces Oats