Strategy · Operations · Development
Five years of solving the next eCommerce problem.
Gapstow worked with Wulf's Fish for approximately five years across advisory, a migration, site building, store management and extensive custom development.
Like most long relationships, it was never one kind of work at a time — the strategic, operational and technical sides kept handing problems to each other.
A relationship that kept changing shape
The engagement started where these usually do — questions about platform, direction and what to do first. It moved through a migration and a build, then settled into the ongoing work of running the store, with custom development running alongside it for years.
The scope wasn't renegotiated each time the business changed. That's the practical benefit of a partner who can advise, manage and build: the answer to "who handles this?" doesn't change every quarter.
What the work included
Five years of confirmed scope, listed plainly. Individual features aren't itemized here because the point isn't the feature list — it's the range of involvement.
Confirmed scope
- Advisory
- Migration
- Site building
- Store management
- Extensive custom development
Why operations and development belong together
When the same partner manages the store and writes the code, operational friction turns into a development ticket instead of a complaint — and development decisions get made by people who know what breaks at eight in the morning during a busy week.
Long eCommerce relationships aren't a single project. They're a sequence of next problems.
Explore eCommerce Management
If the list of things nobody owns keeps getting longer, that's usually a management problem before it's a development problem.