What we do
Advise. Lead. Manage. Build.
Gapstow's work starts before the build: understanding the business, identifying what actually needs to happen and prioritizing it correctly. Then we have the technical ability to execute it.
01 — Strategy
eCommerce Strategy & Growth
Most brands don't lack ideas. They lack an agreed order of operations.
We look across customer experience, merchandising, technology, operations, marketing and data, then decide what deserves attention next and what can wait — with an honest view of what your team can realistically absorb.
The output is a working plan we can help execute, not a deck that sits in a shared drive.
- Opportunity assessment
- Prioritization
- Roadmapping
- Technology strategy
02 — Leadership
Fractional eCommerce Leadership
eCommerce is too important to manage between meetings, but adding another senior full-time hire isn't always the right answer.
Gapstow can step into that gap — establishing priorities, guiding internal teams, managing outside partners, evaluating technology, identifying growth opportunities and making sure important initiatives actually move forward.
- Priority setting
- Team guidance
- Agency & vendor management
- Technology evaluation
03 — Operations
eCommerce Management & Operations
Running a store well is a continuous job: merchandising, promotions, product data, reporting, small technical fixes and the steady list of improvements nobody has time for.
We manage that work directly, so the store keeps moving between larger projects.
- Merchandising
- Promotions
- Reporting
- Ongoing optimization
04 — Build
Shopify Development & Implementation
New storefronts, migrations, theme work, custom functionality and complex implementations.
Experience changes the economics of development. Solving the right problem correctly — and doing it quickly — usually matters more than the hourly rate attached to the work.
- Storefront builds
- Migrations
- Custom functionality
- Shopify Plus
05 — Systems
Systems & Integrations
ERP, inventory, CRM, fulfillment, wholesale and reporting systems each make sense on their own. The difficulty lives in the gaps between them.
We design and build the connections, decide what should be the source of truth and make the data usable by the people who need it.
- ERP integration
- Inventory & fulfillment
- CRM
- APIs & middleware
06 — Tools
Automation & Custom Tools
Not everything should be automated. When a process is stable, well understood and genuinely repetitive, automation removes real cost.
When it isn't, automation just makes the wrong thing happen faster. We build workflow automation and internal applications where the case is clear.
- Workflow automation
- Internal applications
- Custom apps
07 — Performance
Conversion & Performance Optimization
Find friction, prioritize the opportunities that matter, implement changes and measure what happens.
That starts with measurement you can trust: analytics and conversion tracking that reflect reality before anyone draws conclusions from them.
- Analytics foundation
- Conversion tracking
- CRO
- Merchandising & technical fixes