About
We've sat on both sides of the table.
Gapstow has spent more than a decade helping eCommerce brands solve problems across strategy, technology, implementation, operations and growth — working across hundreds of stores, overwhelmingly on Shopify.
10+
Years as an agency
Hundreds
of eCommerce stores
15+
Years of eCommerce, marketing & technology experience
The designation belongs to Gapstow as a Shopify service partner rather than to any individual. It reflects the firm’s work across hundreds of eCommerce stores, and it describes platform depth — not the limit of what we do. Strategy, leadership and operations work happens wherever the business runs.
The merchant's point of view.
Gapstow's perspective isn't based entirely on advising brands from the outside.
Founder Shawn Moreau co-founded Beard Coalition, helping build the brand and its eCommerce operation, grow the business and ultimately sell it.
That experience changes how we think about agency work.
Because when you're the merchant, recommendations aren't theoretical. You're spending your money, managing your inventory, serving your customers and living with the consequences of every decision.
Gapstow can advise, lead, manage and build. That combination is the point.
Who we work with
Usually one of these five situations.
Founder / Owner
The business has grown beyond the founder's ability to personally oversee every eCommerce decision.
CEO / President / GM
They know eCommerce could perform better but need someone capable of diagnosing where the problems actually are.
VP / Director of Marketing
They need stronger eCommerce execution and someone who understands how marketing connects to site experience, merchandising, technology and operations.
Internal eCommerce team
They need senior guidance or additional expertise for complex Shopify, integration, migration or implementation work.
Brand without senior eCommerce leadership
They need someone functioning as a fractional head of eCommerce without immediately hiring another senior full-time executive.