eCommerce consulting — Atlanta
Joining up commerce, operations and fulfillment for Atlanta brands.
Distribution and fulfillment are ordinary competencies for a lot of Atlanta consumer businesses. Selling direct at volume is newer, and it tends to expose the seams between the storefront, the warehouse and whatever system holds the master record.
The work we're asked to do here is mostly consolidation: fewer disconnected processes, one version of inventory, and reporting that lets operations and marketing plan from the same numbers.
The market
Strong logistics, fragmented commerce
A business that already ships well can still sell badly online. Orders arrive through several channels, each with its own rules; inventory is committed in one system and promised in another; customer service works from a third.
Fragmentation rarely fails loudly. It shows up as oversells, manual reconciliation, slow answers to simple questions and a growing suspicion that the reports aren't right.
What we're usually called about in Atlanta
- Orders entering from channels that don't share rules
- Inventory committed in one system, promised in another
- 3PL and storefront out of sync
- Oversells absorbed by customer service
- Manual reconciliation as a weekly ritual
- Marketing and operations planning off different numbers
- Returns processed outside the system of record
- No single owner across commerce and ops
Shipping well and selling well are different competencies. Most gaps sit between them.
How we work
Remote by design, senior by default
Gapstow is a U.S.-based practice that works remotely with brands across the country, including Atlanta. We don't keep a local office, and we won't pretend otherwise — what we bring is senior eCommerce experience, in your working hours, without an account layer between you and the person doing the work.
We work Eastern hours, which keeps decisions inside the same working day as your operations team.
- 01
Direct access
You work with the practitioner, not a coordinator relaying decisions to someone you'll never meet.
- 02
A real operating cadence
Scheduled working sessions, a maintained priority list and written decisions — the things that make remote work better than proximity.
- 03
Engagements sized to the problem
Advisory, fractional leadership, ongoing management or project delivery, depending on what's actually missing.
- 04
Coordination with your other partners
Agencies, developers, 3PLs and internal teams — briefed consistently instead of one conversation at a time.
Credentials
Experience, not proximity
10+
Years running the agency practice
Hundreds
Of stores worked on
15+
Years in eCommerce
Deepest platform experience is Shopify — development, Plus, migrations, integrations and optimization. The strategy, leadership and operations work applies to eCommerce businesses regardless of platform. See the work.
Relevant work
Chosen for the kind of problem, not the client's address. These are Gapstow engagements described on the site.
Fit
Who this tends to suit
There's no revenue floor. What matters is whether the problem is one senior eCommerce judgment can move — and whether someone internally wants it solved. See what we do.
A good fit looks like
- Direct and wholesale or retail channels together
- An ERP, WMS or 3PL already in the picture
- Order volume that punishes manual steps
- Shopify or Shopify Plus storefront
- Operations team capable but unsupported online
- Interest in fewer systems, not more
Questions we get from this market
- Can you connect Shopify to our ERP and 3PL?
- Yes — that's core integration work: order flow, inventory sync, fulfillment status and the exception handling nobody scopes.
- Do you replace our current developer?
- Not by default. We're often the party making sure development, operations and marketing are working from the same priorities rather than three separate briefs.
- How do you handle oversells and inventory drift?
- By deciding where inventory truth lives, then making every other system read from it — and by finding the manual steps that quietly reintroduce drift.
- Do you have an Atlanta office?
- No. Gapstow is a U.S.-based practice working remotely with brands nationally, including Atlanta. We don't claim local presence we don't have.
Fulfillment solid, commerce fragmented?
Describe where orders and inventory stop agreeing. That's usually the first thing worth fixing.