Shopify Plus
At a certain scale the store stops being a marketing asset and becomes operational infrastructure. Wholesale and B2B, subscriptions, layered promotions, more integrations and more people depending on the store behaving predictably every day.
We work at that level of complexity — including wholesale portals and custom commerce flows built for brands whose requirements had outgrown the defaults.
Shopify lists Gapstow in its official partner directory as a Plus-tier service partner — a designation based on experience and proven success on the platform.
What changes at Plus
A broken promotion on a small store is an annoyance. On a high-volume store it is a finance conversation. That changes how work should be scoped, tested and released — and who should be reviewing it.
Wholesale and B2B
Separate pricing, terms, catalogs and ordering behaviour alongside DTC.
Subscriptions
Recurring logic that interacts with inventory, fulfillment and support.
Promotions at scale
Stacking rules, exclusions and edge cases tested before the campaign, not during it.
Predictable releases
Change control that respects how much revenue is moving through the store.
Complexity isn't a badge. It's a cost — and it should be justified every time.
Proof
ROAM Adventure Co.
Across roughly six years we delivered advisory, a platform migration, site building, a wholesale portal and ongoing store management and development — B2B and DTC running side by side.
Plus-level work
