Shopify + NetSuite
NetSuite is the most common ERP we're asked about, and Shopify integrations with it fail for consistent reasons. Rarely the connector. Almost always an unresolved question about which system owns items, inventory, pricing, orders, customers and the financial record.
We start with those decisions, write them down, and only then choose between a connector, a middleware platform or a custom build.
When brands call us
Whether you're connecting the two systems for the first time, replacing something that doesn't work, or trying to stabilize an integration that already exists, the first week of work looks the same: establish what should be true, then measure what currently is.
New integration
NetSuite is in place, Shopify is growing, and the manual bridge between them has become the constraint.
Replacement
An existing connector was configured around assumptions the business has since outgrown.
Stabilization
The integration works most of the time, and someone spends every morning handling the rest.
Pre-implementation advisory
A NetSuite implementation is underway and the eCommerce requirements need a voice in the room now, not after go-live.
The hard part of a NetSuite integration is agreeing which system is allowed to be right.
System of record
Every object gets an owner, a direction, a cadence and a failure behavior. That document is the integration specification; the code is downstream of it.
For the full technical treatment — the six core flows, sync design, idempotency, error handling, testing and running cost — we've written the architecture guide.
Read the architecture guideWhen does it move?
What happens on failure?
Who needs to know?
What we work through
How we engage
Integration design
A short engagement producing the ownership map, flow specifications and a build recommendation your team or vendor can execute.
Implementation oversight
We hold the specification while a connector partner or internal team builds, and we test against the business, not the happy path.
Build and support
Where a custom integration is the right answer, we build it and stay accountable for how it behaves in production.
Why us
Most NetSuite integration work is led from the ERP. We lead from the storefront and the customer, because that's where the consequences of a bad ownership decision are felt first.
Systems experience
Fifteen-plus years of eCommerce experience and a decade of agency work spent largely on Shopify, connecting storefronts to the operational systems behind them — inventory, wholesale, fulfillment and finance.
ROAM Adventure Co.
A wholesale portal operating alongside direct-to-consumer, plus a platform migration — the class of work where the storefront is only one participant.
Tell us which system currently wins when the two disagree. The answer usually predicts the whole project.
