01 — Strategy
There is usually no shortage of things that could be done: a redesign, a replatform, a subscription program, better reporting, a new channel, a long list of fixes someone wrote down eight months ago.
eCommerce strategy work is how that list becomes a sequence — with an honest view of what your team can absorb while still running the business day to day.
Impact
Effort
Dependencies
Risk
Internal capacity
Measurement
Every candidate gets read the same way, so the argument is about the business — not about whose idea it was.
What we look at
We look across customer experience, merchandising, technology, operations, marketing and data — because eCommerce problems rarely stay inside one department. Slow growth is sometimes a traffic problem. It is just as often a catalog problem, a fulfillment promise problem or a reporting problem that has been hiding the real answer.
We work as an independent party. We don't resell platforms, we aren't paid by app vendors, and we have no incentive to recommend a project simply because it is a project we'd like to build.
In scope
A redesign won't fix a strategy problem — and neither will another app.
How the work runs
Understand the business
Goals, constraints, margin realities, operational limits and what has already been tried.
Assess the current state
Store, systems, data, merchandising and the workflows holding it all together.
Identify and size opportunities
What's likely to move the business, what it takes to do properly, and what depends on what.
Agree the sequence
A prioritized plan with clear ownership, written for the people who have to execute it.
The output is a working plan, not a deck that sits in a shared drive. And because we build as well as advise, the recommendations are tested against what implementation actually costs.
Proof
ROAM Adventure Co.
Roughly six years of partnership that began with advisory work and continued through a platform migration, site building, a wholesale portal and ongoing store management and development.
Wulf's Fish
Five years of advisory, migration, site building, store management and extensive custom development for a business where operational detail decides the customer experience.
Tell us what's slowed down, and we'll tell you where we'd look first.
