eCommerce consulting — New York
eCommerce strategy and Shopify expertise for New York brands.
New York brands rarely lack ambition, budget or partners. What they lack, often, is one person accountable for how all of it fits together — the agency roster, the internal team, the roadmap and the number everyone is being measured on.
That's the work we do most here: senior eCommerce judgment applied across a stack of good vendors who have never been coordinated.
The market
Well-resourced, under-coordinated
The New York market produces sophisticated consumer brands — food, beverage, beauty, apparel, home — that scale quickly and accumulate partners just as quickly. Creative agency, media agency, email agency, dev shop, 3PL, and a small internal team holding it together.
Each partner does their part competently. Nobody owns the seams, and the seams are where the money goes.
What we're usually called about in New York
- Multiple agencies with overlapping scopes
- Roadmap driven by whoever presented last
- Growth flat despite rising media spend
- Retention treated as an email problem
- Wholesale and DTC pulling in different directions
- A Shopify build nobody has owned since launch
- Reporting that contradicts finance
- Leadership hire postponed twice
A roster of good vendors is not an eCommerce strategy.
How we work
Remote by design, senior by default
Gapstow is a U.S.-based practice that works remotely with brands across the country, including New York. We don't keep a local office, and we won't pretend otherwise — what we bring is senior eCommerce experience, in your working hours, without an account layer between you and the person doing the work.
We work Eastern hours, so New York teams get same-day responsiveness and working sessions that fit an ordinary calendar.
- 01
Direct access
You work with the practitioner, not a coordinator relaying decisions to someone you'll never meet.
- 02
A real operating cadence
Scheduled working sessions, a maintained priority list and written decisions — the things that make remote work better than proximity.
- 03
Engagements sized to the problem
Advisory, fractional leadership, ongoing management or project delivery, depending on what's actually missing.
- 04
Coordination with your other partners
Agencies, developers, 3PLs and internal teams — briefed consistently instead of one conversation at a time.
Credentials
Experience, not proximity
10+
Years running the agency practice
Hundreds
Of stores worked on
15+
Years in eCommerce
Deepest platform experience is Shopify — development, Plus, migrations, integrations and optimization. The strategy, leadership and operations work applies to eCommerce businesses regardless of platform. See the work.
Working on an eCommerce business in New York?
Describe what's stuck. We'll tell you honestly whether we're the right help.