ROAM Adventure Co.
A platform migration delivered inside a partnership of approximately six years, alongside site building, a wholesale portal and continuous store management.
- Migration
- Site building
- Wholesale portal
- Store management
Shopify Migrations
Migrations are where small assumptions become expensive.
Data, URLs, integrations, operational habits and years of accumulated edge cases all move at once — and most of them are undocumented until the moment they break.
We've led migrations for long-term clients including ROAM Adventure Co. and Wulf's Fish, with senior oversight from planning through launch and the weeks afterwards that decide whether it went well.
Four tracks, one launch
Everything that has to move
Data
- Products
- Customers
- Order history
- Metafields
Search
- URL mapping
- Redirects
- Structured data
- Indexation
Systems
- ERP
- Fulfillment
- Subscriptions
- Analytics
People
- Internal workflows
- Merchandising
- Training
- Launch plan
The technical migration is rarely the hard part. The hard part is the operational one: the workflows your team built around the old platform, the report that only one person knows how to produce, the fulfillment step that depends on a field nobody mapped.
We plan for those explicitly, and we keep search visibility in scope from day one rather than treating redirects as a launch-week task.
A migration is a business project with a technical component — not the reverse.
Proof
Migrations that led to years of work
Wulf's Fish
A migration followed by five years of site building, store management and extensive custom development — the clearest test of whether a replatform was done properly.
- Migration
- Site building
- Custom development
Adjacent capabilities
Shopify Plus Partner
Listed in Shopify’s official partner directory as a Plus-tier service partner.
Thinking about moving to Shopify?
We'll be straight with you about scope, sequence and what usually goes wrong.