ROAM Adventure Co.
A platform migration delivered inside a partnership of approximately six years, alongside site building, a wholesale portal and continuous store management.
- Migration
- Site building
- Wholesale portal
- Store management
Shopify & Shopify Plus
Shopify & Shopify Plus migrations.
A move to Shopify or Shopify Plus has to serve the business behind the storefront. Data, URLs, integrations, operational habits and accumulated edge cases all move together. Small assumptions become expensive when they surface at launch.
We've led migrations for long-term clients including ROAM Adventure Co. and Wulf's Fish, with senior oversight from planning through launch and the weeks afterwards that decide whether it went well.
Requirements before recommendations
Is Shopify Plus the right next step?
Enterprise complexity is an operating problem before it's a platform decision. We assess the requirements around the catalog, customer experience, wholesale needs, integrations and the team's daily work before recommending Shopify Plus — or a migration at all.
The question is what the new platform needs to enable, what must remain reliable and which requirements can be met without unnecessary custom development. A higher-tier plan is not a substitute for a clear operating model.
Four tracks, one launch
Everything that has to move
Data
- Products
- Customers
- Order history
- Metafields
Search
- URL mapping
- Redirects
- Structured data
- Indexation
Systems
- ERP
- Fulfillment
- Subscriptions
- Analytics
People
- Internal workflows
- Merchandising
- Training
- Launch plan
The technical migration is rarely the hard part. The hard part is the operational one: the workflows your team built around the old platform, the report that only one person knows how to produce, the fulfillment step that depends on a field nobody mapped.
We plan for those explicitly, and we keep search visibility in scope from day one rather than treating redirects as a launch-week task.
A migration is a business project with a technical component — not the reverse.
From assessment to ownership
Plan the cutover, not just the build
- 01
Define the requirements and dependencies
Document data, URLs, integrations, workflow owners and exceptions. Agree what the new platform must support before locking the scope.
- 02
Map and test the move
Check data mappings, redirects, storefront behavior and system handoffs against real operating scenarios, including the cases that don't follow the usual path.
- 03
Agree the launch sequence
Plan the final data transfer, integration switchovers, validation checks, responsibilities and what to do if a critical check fails.
- 04
Stabilize the operation
Review the store and connected workflows after launch, resolve issues and establish who owns ongoing changes. Launch day is not the end of the migration.
Proof
Migrations that led to years of work
Wulf's Fish
A migration followed by five years of site building, store management and extensive custom development — the clearest test of whether a replatform was done properly.
- Migration
- Site building
- Custom development
Migration questions
What to settle before committing
Do we need Shopify Plus to migrate?
Not necessarily. The destination plan should follow your requirements. We assess whether Shopify or Shopify Plus fits the work rather than treating Plus as the automatic answer for a growing business.
How long does a Shopify Plus migration take?
Timing depends on data quality, catalog complexity, integrations, custom work and the team's ability to test and approve the move. We define the sequence and dependencies before proposing a timeline; there is no useful universal launch date.
How do you handle search visibility and business continuity?
URL mapping and redirects belong in the plan from the start, alongside data validation and testing of order, fulfillment and reporting workflows. A controlled cutover reduces avoidable risk, but no migration can honestly promise zero disruption or unchanged rankings.
Adjacent capabilities
- Shopify DevelopmentThe build work that a migration usually implies.
- Shopify IntegrationsReconnecting everything the old platform touched.
- eCommerce StrategyDeciding whether to migrate at all, and when.
- Shopify PlusAssess the platform against the complexity of the business.
- NetSuite IntegrationPlan the commerce-to-ERP handoffs before cutover.
- Business-Led AutomationRevisit the workflows that shouldn't simply move unchanged.
Shopify Plus Partner
Listed in Shopify’s official partner directory as a Plus-tier service partner.
Planning a move to Shopify or Shopify Plus?
We'll be straight with you about scope, sequence and what usually goes wrong.