eCommerce solutions for growth and operationsStart with the problem.
Not every eCommerce problem fits neatly into a service category. Sometimes the easiest way to understand what Gapstow does is to start with what's actually going wrong.
These pages describe the symptoms we get called about most often, what usually causes them, and what we'd look at first.
Where it usually hurts
- Revenue is flat while spend, traffic and effort are not.Growth has stalledAcquisition, merchandising, conversion, retention and product mix — examined together rather than one at a time.
- Launches slip, requests queue, nobody owns the backlog.Running the store is consuming the teamThe recurring merchandising, promotional, technical and vendor work that never appears on a roadmap.
- Two systems, two answers, one spreadsheet reconciling them.The storefront and the ERP disagreeOwnership decisions per data domain, then the integration that reflects them.
- Oversells, cancellations, stale availability, surprised customers.Inventory and fulfillment aren't reliableAccuracy, available-to-sell logic, channel sync and the operational reality behind it.
- More dashboards than decisions, and two versions of every metric.Nobody trusts the numbersTracking integrity, a defensible metric set and reporting somebody actually owns.
- The site is fine. The order, the email and the return are not.The experience breaks between departmentsDiscovery through retention, treated as one chain rather than six teams.
Most eCommerce problems are misdiagnosed before they're mishandled.
Solutions vs services
Two ways into the same practice
Solutions
Organized around a business problem. Useful when you know something isn't working but not yet what to do about it.
Services
Organized around how we engage — strategy, leadership, management, development, integrations, optimization.
See all capabilitiesDescribe the problem in your own words.
You don't have to know which category it belongs in. That's usually the first thing we work out together.