Industries
Category changes the arithmetic, not the discipline.
We don't claim a specialism in every vertical. But in a few categories the economics are distinctive enough that experience genuinely shortens the diagnosis — and these are the ones where we've done the most work.
Everything else we bring is the same regardless of category: strategy, leadership, operations and implementation.
Where our experience concentrates
- Consumer brands & CPGSmall baskets, repeat purchase, bundles, subscriptions and shipping cost that decides the margin.MìLà · MIL Kimchi · BoomBoom Naturals · Copper Cow Coffee
- Food & beveragePerishability, cut-offs, delivery windows and availability that changes with supply.Wulf's Fish · MìLà · Mighty Swell · Traces Oats
- Fashion & apparelVariant depth, size and fit, seasonal drops, returns and wholesale contention.ROAM Adventure Co. · FOUNT Leather · Yellowcake Shop
- Health & wellnessClaims discipline, education-led PDPs, subscription cadence and repeat purchase economics.
Category expertise should shorten the diagnosis, not replace it.
If your business isn't listed here, that isn't a disqualifier. Most of what we do — strategy, fractional leadership, operations, integrations and Shopify implementation — transfers across categories, and we'll say plainly if a category is outside what we know well.
Does your category behave differently?
Tell us what makes your economics unusual. That's normally the most useful part of a first call.