Gapstow
Customer reviews are one of the most influential levers for increasing conversions and boosting customer trust in your eCommerce operation. For mid-sized Shopify brands, collecting high-quality, user-generated content at scale can be difficult—unless you use a platform like Okendo. With robust review features and seamless Shopify integration, Okendo empowers brands to transform happy customers into brand advocates while reducing acquisition friction.
In this article, we’ll explore how Okendo’s customer reviews and UGC (user-generated content) functionality can enhance your conversion funnel, improve customer engagement, and streamline eCommerce operations for Shopify brands generating $5M–$30M in annual revenue.
The modern customer journey relies heavily on peer validation. According to multiple eCommerce studies, over 90% of online shoppers read reviews before making a purchase, and products with high ratings and visuals consistently outperform those without. For fast-scaling Shopify brands, leveraging reviews is not just a nice-to-have—it’s a necessity.
The challenge? Collecting, showcasing, and intelligently using reviews at scale while preserving brand aesthetics and site performance.
Okendo’s review platform is purpose-built to help DTC Shopify merchants generate more powerful, visual, and actionable customer feedback. It’s not just a testimonial widget—it’s an integrated solution that supports deeper personalization, higher conversions, and loyalty.
Okendo goes beyond static testimonials. It enables scalable UGC collection programs while automating strategy-critical workflows, like sending review request emails, publishing rules, and utilizing feedback in remarketing.
Try it out here: Okendo for Shopify.
Consider the case of a mid-sized Shopify-based fashion brand generating about $10M per year. Previously, they relied on ad spend and email to move inventory and struggled with high return rates driven by sizing issues.
After implementing Okendo, the brand began collecting review attributes related to size, fit, and body type. Combined with photo reviews, this built a visual and data-rich review library, enabling better shopper alignment.
As a result, the brand not only improved their customer’s buying experience but also unlocked better ROAS from paid ad funnels that showcased 5-star reviews with lifestyle images.
Learn how Okendo can do the same for your store: Get started with Okendo today.
For growing Shopify brands, operational complexity increases quickly. Okendo helps by removing manual work associated with UGC collection and deployment. Examples include:
Combined with Shopify tags and collections, this level of automation ensures that your brand only spends time on what matters most—optimization and scale.
Want to get the most from your investment in Okendo? Here are a few expert tactics we recommend at Gapstow for Shopify brands looking to level up:
If you're ready to enhance your Shopify customer experience with high-impact UGC and social proof, getting set up with Okendo is straightforward. With a native Shopify app and support for major tools like Klaviyo, Gorgias, and Facebook Ads, Okendo slots seamlessly into your tech stack.
Visit this link to get started on your Okendo journey: Try Okendo for Shopify now.
At Gapstow, we help Shopify brands integrate, customize, and optimize their tech stacks for growth. Whether you’re just starting with Okendo or want to use it more strategically as part of your CRO and social proof strategy, we’re here to help.
Contact us today to talk about how we can tailor Okendo to accelerate your growth and streamline your operations.