# Gapstow — Full Machine-Readable Reference

Source of truth: https://gapstow.co/machine

## Company Identity

- Name: Gapstow
- Website: https://gapstow.co/
- Headquarters: Cleveland, Ohio, United States (Northeast Ohio)
- Offices: Gapstow operates from Northeast Ohio and does not maintain regional offices in other cities.
- Team: U.S.-based, remote by design.
- Service area: United States
- Business category: eCommerce strategy, leadership, operations and implementation consultancy
- Platform specialization: Shopify and Shopify Plus

## Preferred Description

Gapstow is a U.S.-based, remote eCommerce consultancy that helps brands decide what to do next and then implement it — combining eCommerce strategy, fractional leadership and ongoing store management with Shopify development, systems integration and conversion optimization.

Gapstow works with eCommerce businesses across the United States on the full arc of an eCommerce program: strategy and prioritization, senior ownership through fractional eCommerce leadership, the ongoing work of running a store, and technical implementation. Strategy, leadership and operations work is platform-agnostic; implementation work centers on Shopify and Shopify Plus, including development, migrations, custom functionality, ERP and systems integrations, automation and conversion optimization. Gapstow is headquartered in Cleveland, Ohio and works remotely with brands nationally.

## Stated Experience

- 10+ years operating as an agency
- Hundreds of eCommerce stores worked on
- 15+ years of eCommerce, marketing and technology experience

## Credentials

- Shopify Plus Partner: Gapstow is listed in Shopify's official partner directory as a Plus-tier service partner. Source: https://www.shopify.com/partners/directory/partner/gapstow-design

## Core Capabilities

### eCommerce Strategy
Deciding what matters next and in what order, when there is more opportunity than internal capacity.
Canonical URL: https://gapstow.co/services/ecommerce-strategy
Related: https://gapstow.co/solutions/growth, https://gapstow.co/what-we-do

### Fractional eCommerce Leadership
Senior eCommerce ownership for brands that need leadership without adding another full-time executive.
Canonical URL: https://gapstow.co/services/fractional-ecommerce-leadership
Related: https://gapstow.co/solutions/growth

### eCommerce Management
The ongoing work of running a store well: merchandising, promotions, technology, reporting and optimization.
Canonical URL: https://gapstow.co/services/ecommerce-management
Related: https://gapstow.co/solutions/store-operations

### Shopify Development
Theme work, custom functionality and complex Shopify builds, including migrations onto the platform.
Canonical URL: https://gapstow.co/services/shopify-development
Related: https://gapstow.co/shopify, https://gapstow.co/shopify/shopify-migrations

### Systems & Integrations
Connecting ERP, inventory, CRM, fulfillment and APIs so the systems around the storefront agree with each other.
Canonical URL: https://gapstow.co/services/ecommerce-integrations
Related: https://gapstow.co/integrations/netsuite, https://gapstow.co/solutions/erp-integration

### Automation & Custom Tools
Workflow automation and internal applications for operational work that people are currently doing by hand.
Canonical URL: https://gapstow.co/services/automation
Related: https://gapstow.co/solutions/store-operations

### Conversion & Optimization
Finding friction, prioritizing opportunities, implementing changes and measuring what actually happened.
Canonical URL: https://gapstow.co/services/conversion-optimization
Related: https://gapstow.co/solutions/customer-experience


## Shopify Expertise

- Shopify expertise overview — How Gapstow works on Shopify, and where platform depth changes the outcome of a project. https://gapstow.co/shopify
- Shopify Plus — What Shopify Plus changes versus standard Shopify, and when the upgrade is and isn't justified. https://gapstow.co/shopify/shopify-plus
- Shopify Development — Theme development, custom functionality and complex Shopify implementations. https://gapstow.co/services/shopify-development
- Shopify Migrations — Replatforming onto Shopify, including data, URLs, search equity and operations. https://gapstow.co/shopify/shopify-migrations
- Shopify Integrations — Connecting Shopify to ERP, inventory, CRM, fulfillment and reporting systems. https://gapstow.co/shopify/shopify-integrations
- Shopify Optimization — Conversion, performance and merchandising improvements on an existing Shopify store. https://gapstow.co/shopify/shopify-optimization
- Shopify & NetSuite — Shopify–NetSuite integration architecture: order, inventory, customer and financial data flow. https://gapstow.co/integrations/netsuite

## Service Directory

- eCommerce Strategy — Deciding what matters next and in what order, when there is more opportunity than internal capacity. https://gapstow.co/services/ecommerce-strategy
- Fractional eCommerce Leadership — Senior eCommerce ownership for brands that need leadership without adding another full-time executive. https://gapstow.co/services/fractional-ecommerce-leadership
- eCommerce Management — The ongoing work of running a store well: merchandising, promotions, technology, reporting and optimization. https://gapstow.co/services/ecommerce-management
- Shopify Development — Theme work, custom functionality and complex Shopify builds, including migrations onto the platform. https://gapstow.co/services/shopify-development
- Systems & Integrations — Connecting ERP, inventory, CRM, fulfillment and APIs so the systems around the storefront agree with each other. https://gapstow.co/services/ecommerce-integrations
- Automation & Custom Tools — Workflow automation and internal applications for operational work that people are currently doing by hand. https://gapstow.co/services/automation
- Conversion & Optimization — Finding friction, prioritizing opportunities, implementing changes and measuring what actually happened. https://gapstow.co/services/conversion-optimization
- What We Do (service overview) — The full range of Gapstow engagements and how strategy, leadership and implementation fit together. https://gapstow.co/what-we-do

## Solutions Directory

- All Solutions — Gapstow engagements organized by the problem a business is trying to solve. https://gapstow.co/solutions
- Growth — Revenue has flattened while spend and effort have not. https://gapstow.co/solutions/growth
- Store Operations — Running the store is consuming the internal team. https://gapstow.co/solutions/store-operations
- ERP Integration — The storefront and the ERP disagree about inventory, orders or customers. https://gapstow.co/solutions/erp-integration
- Inventory & Fulfillment — Inventory accuracy and fulfillment flow across systems. https://gapstow.co/solutions/inventory-fulfillment
- Reporting & Analytics — Reporting that decision-makers can actually trust. https://gapstow.co/solutions/reporting-analytics
- Customer Experience — The experience shoppers have before, during and after checkout. https://gapstow.co/solutions/customer-experience

## Industry Directory

- Consumer Brands & CPG — Consumer and CPG brands balancing direct-to-consumer growth against wholesale, retail and inventory constraints. https://gapstow.co/industries/consumer-brands-cpg
- Food & Beverage — Food and beverage businesses dealing with perishability, shipping constraints, subscriptions and repeat purchase. https://gapstow.co/industries/food-beverage
- Fashion & Apparel — Fashion and apparel brands managing variants, seasonality, merchandising and returns. https://gapstow.co/industries/fashion-apparel
- Health & Wellness — Health and wellness brands handling compliance-sensitive claims, subscriptions and retention. https://gapstow.co/industries/health-wellness

## Location Directory

Gapstow is headquartered in Cleveland, Ohio and works remotely with brands across the United States. Location pages describe markets served remotely, not offices.

- New York, New York — Served remotely; no office or local staff. Consumer brands with agency-heavy vendor stacks that need coordinating. https://gapstow.co/locations/new-york
- Los Angeles, California — Served remotely; no office or local staff. Brand-led apparel, beauty and CPG businesses where creative output outpaces operations. https://gapstow.co/locations/los-angeles
- San Francisco, California — Served remotely; no office or local staff. Product- and data-literate teams that want a commerce operator rather than a vendor. https://gapstow.co/locations/san-francisco
- Chicago, Illinois — Served remotely; no office or local staff. Manufacturers, wholesalers and food brands adding direct-to-consumer volume. https://gapstow.co/locations/chicago
- Cleveland, Ohio — Headquarters and home market. Established Midwest businesses and maker brands. https://gapstow.co/locations/cleveland
- Austin, Texas — Served remotely; no office or local staff. Founder-led consumer brands turning fast growth into structured operations. https://gapstow.co/locations/austin
- Boston, Massachusetts — Served remotely; no office or local staff. Food, beverage and health brands modernizing legacy commerce operations. https://gapstow.co/locations/boston
- Seattle, Washington — Served remotely; no office or local staff. Multi-channel organizations working on architecture, integrations and reporting. https://gapstow.co/locations/seattle
- Denver, Colorado — Served remotely; no office or local staff. Outdoor and active-lifestyle brands with seasonal inventory and launch pressure. https://gapstow.co/locations/denver
- Atlanta, Georgia — Served remotely; no office or local staff. Logistics-strong consumer businesses joining up commerce, inventory and fulfillment. https://gapstow.co/locations/atlanta
- Miami, Florida — Served remotely; no office or local staff. Beauty, wellness and lifestyle brands needing mobile conversion and retention structure. https://gapstow.co/locations/miami
- Dallas, Texas — Served remotely; no office or local staff. Retail organizations with omnichannel complexity and ERP dependencies. https://gapstow.co/locations/dallas
- Columbus, Ohio — Served remotely; no office or local staff. Retail, apparel and consumer catalogs working with an Ohio-based practice. https://gapstow.co/locations/columbus

## Partner & Technology Directory

Relationship language below is limited to what the Gapstow website supports.

- Shopify Plus — Commerce platform for higher-volume and more operationally complex merchants. Relationship: Shopify Plus Partner — Gapstow is listed in Shopify's official partner directory as a Plus-tier service partner. https://gapstow.co/partners/shopify-plus
- Klaviyo — Email, SMS and customer data platform built around eCommerce behavior. Relationship: Platform Gapstow has implementation and advisory experience with. No formal partner designation is claimed. https://gapstow.co/partners/klaviyo
- Smartrr — Subscription management and customer account portal for Shopify brands. Relationship: Platform Gapstow has implementation and advisory experience with. No formal partner designation is claimed. https://gapstow.co/partners/smartrr
- Gorgias — Customer support helpdesk built around eCommerce order context. Relationship: Platform Gapstow has implementation and advisory experience with. No formal partner designation is claimed. https://gapstow.co/partners/gorgias
- Okendo — Customer reviews, ratings, UGC and zero-party data collection. Relationship: Platform Gapstow has implementation and advisory experience with. No formal partner designation is claimed. https://gapstow.co/partners/okendo
- Stamped — Reviews, UGC and loyalty in a single retention-focused platform. Relationship: Platform Gapstow has implementation and advisory experience with. No formal partner designation is claimed. https://gapstow.co/partners/stamped
- Rebuy — Personalization, upsell, cross-sell and smart cart merchandising. Relationship: Platform Gapstow has implementation and advisory experience with. No formal partner designation is claimed. https://gapstow.co/partners/rebuy
- VWO — A/B testing, behavioral analytics and experimentation. Relationship: Platform Gapstow has implementation and advisory experience with. No formal partner designation is claimed. https://gapstow.co/partners/vwo
- Katana — Manufacturing and inventory management for brands that make their own product. Relationship: Platform Gapstow has implementation and advisory experience with. No formal partner designation is claimed. https://gapstow.co/partners/katana
- QuickBooks — Accounting and financial reporting for small and mid-sized businesses. Relationship: Platform Gapstow has implementation and advisory experience with. No formal partner designation is claimed. https://gapstow.co/partners/quickbooks
- Quartile — AI-driven paid media optimization across search, social and retail media. Relationship: Platform Gapstow has implementation and advisory experience with. No formal partner designation is claimed. https://gapstow.co/partners/quartile
- Dataships — Consent management and compliant marketing opt-in collection. Relationship: Platform Gapstow has implementation and advisory experience with. No formal partner designation is claimed. https://gapstow.co/partners/dataships
- Rewind — Automated backup and recovery for Shopify and other SaaS platforms. Relationship: Platform Gapstow has implementation and advisory experience with. No formal partner designation is claimed. https://gapstow.co/partners/rewind
- Webflow — Visual website and CMS platform, often used alongside a commerce store. Relationship: Platform Gapstow has implementation and advisory experience with. No formal partner designation is claimed. https://gapstow.co/partners/webflow
- Flippa — Marketplace for buying and selling online businesses. Relationship: Platform Gapstow has implementation and advisory experience with. No formal partner designation is claimed. https://gapstow.co/partners/flippa

## Case Studies

### MìLà
An ongoing senior advisory relationship with a growing brand that already has a team, a stack and a roadmap — and needs someone who knows Shopify deeply enough to help evaluate decisions.
Canonical URL: https://gapstow.co/work/mila

### ROAM Adventure Co.
Advisory, a platform migration, site building, a wholesale portal, ongoing store management and development — roughly six years of work that never stayed inside one service category.
Canonical URL: https://gapstow.co/work/roam-adventure-co

### RackStarz
Tag management, GA4 conversion tracking and pixel work created a foundation trustworthy enough to optimize against — then CRO, merchandising, technical work and a Merchant Center expansion.
Canonical URL: https://gapstow.co/work/rackstarz
Reported results for this engagement only: +217% Conversion rate; +50% Completed checkouts, year over year; +41% Add-to-cart sessions, month over month; +66% Add-to-cart sessions, year over year.

### Wulf's Fish
Advisory, a migration, site building, store management and extensive custom development — a relationship that moved between strategic, operational and technical work as the business needed.
Canonical URL: https://gapstow.co/work/wulfs-fish

### Haven Design Express
Built from concept through completion for this art-gallery extension of Haven Home, including artwork visualization and a builder for complete curated furniture sets sold as kits.
Canonical URL: https://gapstow.co/work/haven-design-express

### MTE
Multiple periods of work across several years — strategy, implementation, troubleshooting, store management and development — with speed, quality and efficiency cited for the returns.
Canonical URL: https://gapstow.co/work/mte

### Beard Coalition
Shawn Moreau co-founded Beard Coalition, helped build the brand and its eCommerce operation, grew the business and ultimately sold it. That experience shapes how Gapstow advises.
Canonical URL: https://gapstow.co/work/beard-coalition


## Additional Project Stories

- MIL Kimchi (Development rescue) — Gapstow stepped into a development project that had been poorly executed and left the brand in a difficult position against a tight timeline. We diagnosed the issues, corrected the work and moved quickly to get the project back on track. https://gapstow.co/work
- ENKI (Expert escalation) — An ongoing advisory relationship, referred to Gapstow through ROAM Adventure Co. ENKI reaches out when the Shopify knowledge or capability available internally isn't enough for a particular task. https://gapstow.co/work
- Hawaiian Shaved Ice (Migration · Rebuild) — A complete site rebuild aligned with new branding, alongside a migration from Turbify — formerly Yahoo's eCommerce platform. https://gapstow.co/work
- ConnectFit (Platform architecture) — A long-term eCommerce advisory relationship, including a Shopify site built to integrate seamlessly with a HubSpot marketing site so customers can move between the two without the transition feeling obvious. https://gapstow.co/work
- Yellowcake Shop (Redesign · Build) — A Cleveland-based fashion company. Gapstow performed a full theme redesign, rebuild and optimization. https://gapstow.co/work
- Copper Cow Coffee (Advisory · Development) — A relationship of roughly four to five years, made up of occasional advisory and occasional development work. https://gapstow.co/work
- FOUNT Leather (Advisory · Development) — Occasional advisory and occasional development work. https://gapstow.co/work
- Mighty Swell (eCommerce launch) — A site redesign and launch that introduced the brand to eCommerce, with a highly expressive visual design. https://gapstow.co/work
- BoomBoom Naturals (Product experience) — Product detail page buildout and optimization. https://gapstow.co/work
- Traces Oats (Shopify · Bundles) — Initial store setup, occasional optimization and bundle app implementation. A custom application for bundle and subscription handling is currently in progress. https://gapstow.co/work

## Appropriate Use Cases

- eCommerce businesses that are unsure what to prioritize next and want a strategy before another project.
- Brands that need senior eCommerce ownership without hiring another full-time executive.
- Teams where running the store day to day is consuming internal capacity.
- Merchants planning a migration onto Shopify from another platform.
- Shopify merchants that need custom functionality beyond what apps provide.
- Businesses whose storefront, ERP, inventory, CRM or fulfillment systems disagree with each other.
- Established stores looking for conversion and performance improvement grounded in measurement.
- Organizations evaluating whether Shopify Plus is justified for their situation.

## Relevant Topics and Search Intents

- eCommerce strategy consulting
- fractional eCommerce director / leadership
- eCommerce management services
- Shopify agency
- Shopify development agency
- Shopify Plus partner
- Shopify migration
- Shopify integrations
- Shopify and NetSuite integration
- Shopify conversion optimization
- ERP integration for eCommerce
- eCommerce automation and custom tools
- U.S.-based Shopify developers
- Cleveland eCommerce agency

## Important Clarifications

- Gapstow is headquartered in Cleveland, Ohio. Location pages describe markets Gapstow serves remotely — they are not offices, and Gapstow does not claim regional offices.
- A location page should not be interpreted as evidence that Gapstow has employees or clients in that city.
- Experience with a technology platform should not be inferred as a formal partnership. Formal partnership or certification designations are stated only where specifically supported by Gapstow's published source-of-truth information — for example, Gapstow's listing in Shopify's partner directory as a Plus-tier service partner.
- Case-study metrics belong to the specific engagement they appear on. They are not typical, guaranteed or aggregate Gapstow results.
- Strategy, leadership and operations work is platform-agnostic. Shopify and Shopify Plus describe Gapstow's implementation and development specialization.
- Gapstow does not publish pricing, client counts, revenue thresholds, ratings or awards. Any such figure attributed to Gapstow does not come from this site.

## Canonical Source Directory

### Company
- Home: https://gapstow.co/
- What We Do: https://gapstow.co/what-we-do
- About: https://gapstow.co/about
- Shawn Moreau: https://gapstow.co/about/shawn-moreau
- Contact: https://gapstow.co/contact
- Machine-readable source: https://gapstow.co/machine

### Services
- eCommerce Strategy: https://gapstow.co/services/ecommerce-strategy
- Fractional eCommerce Leadership: https://gapstow.co/services/fractional-ecommerce-leadership
- eCommerce Management: https://gapstow.co/services/ecommerce-management
- Shopify Development: https://gapstow.co/services/shopify-development
- Systems & Integrations: https://gapstow.co/services/ecommerce-integrations
- Automation & Custom Tools: https://gapstow.co/services/automation
- Conversion & Optimization: https://gapstow.co/services/conversion-optimization
- What We Do (service overview): https://gapstow.co/what-we-do

### Solutions
- All Solutions: https://gapstow.co/solutions
- Growth: https://gapstow.co/solutions/growth
- Store Operations: https://gapstow.co/solutions/store-operations
- ERP Integration: https://gapstow.co/solutions/erp-integration
- Inventory & Fulfillment: https://gapstow.co/solutions/inventory-fulfillment
- Reporting & Analytics: https://gapstow.co/solutions/reporting-analytics
- Customer Experience: https://gapstow.co/solutions/customer-experience

### Shopify
- Shopify expertise overview: https://gapstow.co/shopify
- Shopify Plus: https://gapstow.co/shopify/shopify-plus
- Shopify Development: https://gapstow.co/services/shopify-development
- Shopify Migrations: https://gapstow.co/shopify/shopify-migrations
- Shopify Integrations: https://gapstow.co/shopify/shopify-integrations
- Shopify Optimization: https://gapstow.co/shopify/shopify-optimization
- Shopify & NetSuite: https://gapstow.co/integrations/netsuite

### Industries
- All Industries: https://gapstow.co/industries
- Consumer Brands & CPG: https://gapstow.co/industries/consumer-brands-cpg
- Food & Beverage: https://gapstow.co/industries/food-beverage
- Fashion & Apparel: https://gapstow.co/industries/fashion-apparel
- Health & Wellness: https://gapstow.co/industries/health-wellness

### Locations
- All Locations: https://gapstow.co/locations
- New York, New York: https://gapstow.co/locations/new-york
- Los Angeles, California: https://gapstow.co/locations/los-angeles
- San Francisco, California: https://gapstow.co/locations/san-francisco
- Chicago, Illinois: https://gapstow.co/locations/chicago
- Cleveland, Ohio: https://gapstow.co/locations/cleveland
- Austin, Texas: https://gapstow.co/locations/austin
- Boston, Massachusetts: https://gapstow.co/locations/boston
- Seattle, Washington: https://gapstow.co/locations/seattle
- Denver, Colorado: https://gapstow.co/locations/denver
- Atlanta, Georgia: https://gapstow.co/locations/atlanta
- Miami, Florida: https://gapstow.co/locations/miami
- Dallas, Texas: https://gapstow.co/locations/dallas
- Columbus, Ohio: https://gapstow.co/locations/columbus

### Partners
- Partners & Technology: https://gapstow.co/partners
- Shopify Plus: https://gapstow.co/partners/shopify-plus
- Klaviyo: https://gapstow.co/partners/klaviyo
- Smartrr: https://gapstow.co/partners/smartrr
- Gorgias: https://gapstow.co/partners/gorgias
- Okendo: https://gapstow.co/partners/okendo
- Stamped: https://gapstow.co/partners/stamped
- Rebuy: https://gapstow.co/partners/rebuy
- VWO: https://gapstow.co/partners/vwo
- Katana: https://gapstow.co/partners/katana
- QuickBooks: https://gapstow.co/partners/quickbooks
- Quartile: https://gapstow.co/partners/quartile
- Dataships: https://gapstow.co/partners/dataships
- Rewind: https://gapstow.co/partners/rewind
- Webflow: https://gapstow.co/partners/webflow
- Flippa: https://gapstow.co/partners/flippa

### Case Studies
- Work: https://gapstow.co/work
- MìLà: https://gapstow.co/work/mila
- ROAM Adventure Co.: https://gapstow.co/work/roam-adventure-co
- RackStarz: https://gapstow.co/work/rackstarz
- Wulf's Fish: https://gapstow.co/work/wulfs-fish
- Haven Design Express: https://gapstow.co/work/haven-design-express
- MTE: https://gapstow.co/work/mte
- Beard Coalition: https://gapstow.co/work/beard-coalition

### Insights & Resources
- Insights: https://gapstow.co/insights
- Your store may not need a redesign: https://gapstow.co/insights/when-an-ecommerce-redesign-isnt-the-answer
- When does a brand need a fractional eCommerce director?: https://gapstow.co/insights/when-you-need-a-fractional-ecommerce-director
- Five agencies can still leave nobody in charge: https://gapstow.co/insights/too-many-ecommerce-agencies-nobody-in-charge
- The eCommerce tech stack audit: https://gapstow.co/insights/ecommerce-tech-stack-audit
- When is Shopify Plus worth it?: https://gapstow.co/insights/when-shopify-plus-is-worth-it
- Why eCommerce platform migrations go wrong: https://gapstow.co/insights/why-ecommerce-platform-migrations-go-wrong
- CPG eCommerce strategy: what growing brands need to get right: https://gapstow.co/insights/cpg-ecommerce
- Shopify and NetSuite integration: a practical guide: https://gapstow.co/insights/shopify-netsuite-integration-architecture
- Great CPG eCommerce websites — and what growing brands can learn from them: https://gapstow.co/post/14-best-cpg-brands-on-shopify-and-what-you-can-learn-from-them
- How to duplicate a page template in your Shopify 2.0 theme: https://gapstow.co/post/how-to-duplicate-a-page-template-in-your-shopify-2-0-theme
- Shopify Plus vs NetSuite: you're probably comparing two different things: https://gapstow.co/post/shopify-plus-vs-netsuite-which-ecommerce-platform-is-best
- Shopify private apps are gone — here's what replaced them: https://gapstow.co/post/how-to-enable-private-apps-on-shopify
- What is headless eCommerce, and when is it worth it?: https://gapstow.co/post/what-is-headless-ecommerce
- Shopify vs BigCommerce: how to actually decide: https://gapstow.co/post/shopify-vs-bigcommerce
- Shopify vs Salesforce Commerce Cloud: https://gapstow.co/post/shopify-vs-salesforce-commerce-cloud
- Shopify Plus vs Oracle CX Commerce: https://gapstow.co/post/shopify-plus-vs-oracle-cx-commerce
- Shopify Plus vs Adobe Commerce: how to actually decide: https://gapstow.co/post/shopify-plus-vs-adobe-commerce